Conference Next M 2021

Digital Wonderland: Be Brave, Act Smart, Push Limits

About conference

Please join us on 13th of July for the annual NextM Russia 2021 event, organized by GroupM, the leading international media investment group, represented in Russia by Mindshare, MediaCom and Wavemaker agencies. The conference will be fully virtual. Contact your GroupM manager or email us (info@groupm.ru) to subscribe for a newsletter and receive updates.

Digital Wonderland: Be Brave, Act Smart, Push Limits. 

This year our conference NextM is inspired by Lewis Carroll’s “Alice’s Adventures in Wonderland”.

There are many amazing things happening in Wonderland that previously seemed impossible. Here you can grow in the blink of an eye or shrink just as fast; you can run but stay in the same place. To win in Wonderland, business should be brave, act smart and push limits.

“Eat the cake” with these ingredients at NextM 2021.

Follow all Wonderland events at #nextm2021.

Organizers

Agenda

RU / EN

Down the Rabbit Hole

And yesterday things went on just as usual. I wonder if I've been changed in the night?

Alice's Adventures in Wonderland by Lewis Carroll

10:00

Digital Wonderland: Be Brave, Act Smart, Push Limits

Maria
Kolosova

CEO GroupM Russia & CIS

Chapter 1

Be Brave

— And where can I find someone normal?

— Nowhere, - replied the Cat,  

— There are no normal ones.  After all, everyone is so different and different. And this, in my opinion, is normal.

Alice's Adventures in Wonderland by Lewis Carroll

10:25

Code of Digital Ethics

Anastasia
Koroleva

Head of Strategy and Thought Leadership Department MediaCom

Victoria
Baranova (Mkervali)

Consumer Discovery Lead MediaCom

10:35

Good Growth

Dmitry
Tarnovsky

Managing Partner Mindshare

10:45

To speak or not to speak: The true success story of the local brand committed to D&I principles

Natalia
Bryantseva

Owner of Avgvst Jewelry

Natalia
Kiryanova

CEO Wavemaker

Chapter 2

Act Smart

— Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!

Alice's Adventures in Wonderland by Lewis Carroll

11:05

I have always wondered what "addressable everything" is and when would it come?

Valeria
Kondukova

Operations director MediaCom

Dmitry
Anureev

Creative Systems Lead

11:20

Shopper 360: integrating POS into a brand media strategy

Roman
Styatyugin

Analytical Products Director Mail.ru Group

Vladimir
Ivanov

Strategy Director Wavemaker

Elizaveta
Sorokina

Performance Director Wavemaker

11:30

Precisely Human as a consumer first communication driver

Svetlana
Solopova

Head of Media Department Valenta

Natalia
Nekrasova

Data Manager Mindshare

11:40

Media Transformation fueled by data

Andrey
Aleshin

MWC Digital Director Mars Wrigley

Natalia
Mikhaylova

Media & Digital Head Mars PetCare

Natalia
Baluta

Head of Knowledge & Growth Intelligence MediaCom

Chapter 3

Push Limits

— There's no use trying, - she said. - One can't believe impossible things.

 I daresay you haven't had much practice, - said the Queen. - When I was your age, I always did it for half-an-hour a day. Why, sometimes I've believed as many as six impossible things before breakfast. There goes the shawl again!

Alice's Adventures in Wonderland by Lewis Carroll

11:45

Tech for business vs business without tech

Alexandra
Kondrashtina

CEO MediaСom

Oleg
Tembotov

Managing Director Content+ Mindshare

11:55

30 000 test drives like never before: how to turn the consumer funnel upside down

Svetlana
Matsyashek

Media & Performance Marketing Manager Volvo

Kristina
Kuplevatskaya

Sales Group Head Yandex

Anton
Kosivtsev

Business Director Mindshare

12:05

Borderless Gaming. Trends of gaming industry and communication with gamers

Roman
Ryazanov

mGaming Lead Wavemaker

12:15

THE FUTURE IS ALREADY HERE. ISN'T IT?

Andrew
Keen

President Andrew Keen Productions Inc

Closing speech

- Curiouser and curiouser. Curiouser and curiouser. Curiouser and curiouser, - said Alice.

Alice's Adventures in Wonderland by Lewis Carroll

12:45

Maria
Kolosova

CEO GroupM Russia & CIS

Speakers

Maria
Kolosova

CEO GroupM Russia & CIS

Andrew
Keen

President Andrew Keen Productions Inc

Andrey
Aleshin

MWC Digital Director Mars Wrigley

Svetlana
Matsyashek

Media & Performance Marketing Manager Volvo

Valeria
Kondukova

Operations director MediaCom

Natalia
Mikhaylova

Media & Digital Head Mars PetCare

Svetlana
Solopova

Head of Media Department Valenta

Natalia
Bryantseva

Owner of Avgvst Jewelry

Kristina
Kuplevatskaya

Sales Group Head Yandex

Roman
Styatyugin

Analytical Products Director Mail.ru Group

Alexandra
Kondrashtina

CEO MediaСom

Natalia
Kiryanova

CEO Wavemaker

Oleg
Tembotov

Managing Director Content+ Mindshare

Anton
Kosivtsev

Business Director Mindshare

Vladimir
Ivanov

Strategy Director Wavemaker

Natalia
Baluta

Head of Knowledge & Growth Intelligence MediaCom

Dmitry
Anureev

Creative Systems Lead

Anastasia
Koroleva

Head of Strategy and Thought Leadership Department MediaCom

Dmitry
Tarnovsky

Managing Partner Mindshare

Roman
Ryazanov

mGaming Lead Wavemaker

Natalia
Nekrasova

Data Manager Mindshare

Elizaveta
Sorokina

Performance Director Wavemaker

Victoria
Baranova (Mkervali)

Consumer Discovery Lead MediaCom

Partners

General
Sponsor
Partner
Information Partner